Cookie policy

A cookie is a small data file that certain websites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you’ve visited, but the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites. Some parts of PWL’s website use cookies to track user traffic patterns. We do this in order to determine the usefulness of our website information to our users and to see how effective our navigational structure is in helping users reach that information.

By using the PWL website you are giving us implied permission that you are happy for the site to install temporary Google Analytics cookies. These do not store any of your personal details and are there purely to help us analyse the traffic to our website allowing us to deliver a better experience in the future. When you first entered the site a popup at the top of the page alerted you to this. But should you wish to turn the cookies off or block this and other sites installing cookies then you can manually set this from within your browsers settings or preferences.

If you are concerned about the use of cookies while browsing the web you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to take full advantage of PWL’s website (and others) if you do so. In particular, you may be required to accept cookies in order to complete certain actions on our website.

The PWL website uses the following cookies:

Google Analytics

Name: _utma
Typical content: randomly generated number
Purpose: number of times a visitor has been to the site, time of the first visit, the previous visit, and the current visit
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Purpose: how long a visitor stays on a site: when a visit starts, and approximately ends
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Purpose: how long a visitor stays on a site: when a visit starts, and approximately ends
Expires: when user exits browser

Name: _utmz
Typical content: randomly generated number
Purpose: where a visitor came from (e.g. search engine, search keyword, link)
Expires: 6 months

© Plain White Ltd 2014     Cookie policy